ACADEMIC RESEARCH AREAS:
Two fields in which I go in depth so as to improve the power and essence of protocol and diplomacy as tools of communication and negotiation. They must be used with “emotion and strategy” by organizations and companies for their own objectives in international and complex environments:
- Protocol as “science which studies and researches social norms and customs, based on legal standards and laws, so that they can be executed properly when transmitting a specific message in the field of politics, diplomacy, business and society”.
- Diplomacy -foreign policy and negociation in its broad sense- is liable for “building bridges” between States by means of communication and dialogue so as to establish productive negotiations, cooperations and collaborations.