Training and strategic institutional consultancy
For leaders, management teams and organisations that need to represent, communicate and make informed decisions.
Protocol · Institutional communication · Public image · Corporate diplomacy
Training and advice for settings where accountability is key
Not all institutional training should be limited to imparting knowledge. In high-profile contexts, training means preparing leaders and teams to act judiciously, communicate coherently and represent the organisation effectively.
Our programmes are designed for organisations that need to improve the way their teams engage, present themselves, negotiate, communicate, organise events or represent the organisation to key audiences.
Who we work for
Trabajamos con líderes, equipos e instituciones que necesitan reforzar su forma de comunicar, representar, actuar y proyectar autoridad en contextos de alta exposición.
Public and institutional leaders
Mayors, councillors, public officials, government teams and institutional representatives.
Senior management and management teams
CEOs, executive committees, managing directors and individuals with corporate representation responsibilities.
Communications, Protocol and Institutional Relations Teams
Professionals who manage image, events, public engagement, reputation and public presence.
Leading academic institutions, organisations and bodies
Universities, business schools, international organisations, chambers of commerce, associations and high-profile organisations.
Strategic training areas
Strategic representation and institutional presence
How to project authority, consistency and credibility in public and corporate contexts.
Institutional and corporate protocol
Order of precedence, ceremonies, symbols, forms of address, institutional hierarchy and staging criteria.
Strategic communication and public speaking
Message, narrative, oral presentation, public appearances, argumentation and adaptation to context.
Public image and institutional image
Consistency between presence, non-verbal language, public perception and reputation.
Corporate diplomacy and strategic dialogue
Institutional relations, negotiation, trust, influence and alliance building.
Methodology tailored to the specific context of each organisation
Each programme is designed based on the participants’ profiles, their level of exposure, institutional or corporate objectives, and the real-world scenarios in which they are required to operate.
The training combines analysis, technical expertise, practical exercises, case studies, simulations, supporting documentation and the practical transfer of knowledge to the team.
The aim is not merely to provide training, but to establish clear guidelines so that the organisation can operate with greater confidence, consistency and autonomy.
Forms of intervention
Executive and in-company training
Face-to-face or online programmes for management, institutional or technical teams.
Intensive strategic workshops
Short, practical sessions on communication, protocol, image and public speaking.
Bespoke programmes
Training programmes tailored to institutions, companies, local councils, universities or international organisations.
Follow-up support
Reinforcement through guides, follow-up sessions, review of presentations or ad hoc advice.
Strategic direction
The programmes are led by Pedro Luis Sánchez Torres, Executive Director of Protocol & Diplomacy Consultancy and a consultant specialising in strategic representation, protocol, corporate diplomacy, institutional communication and public image.
His approach combines institutional expertise, practical experience and a hands-on methodology to train leaders and teams who must operate in environments where reputation, authority and trust are crucial.
We design an intervention tailored to your specific context
If your institution, company or organisation needs to enhance the public image, communication skills, protocol, public image or corporate diplomacy of its leaders and teams, we can assess the situation and determine the most appropriate approach: training, strategic consultancy or tailored support.
